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Title
Text copied to clipboard!Programmatic Campaign Manager
Description
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We are looking for a Programmatic Campaign Manager to join our dynamic team and take charge of managing and optimizing programmatic advertising campaigns. In this role, you will be responsible for ensuring the success of digital advertising initiatives by leveraging data-driven strategies, advanced targeting techniques, and cutting-edge technology. As a Programmatic Campaign Manager, you will collaborate with cross-functional teams, including marketing, analytics, and creative, to deliver impactful campaigns that meet and exceed client objectives. Your expertise in programmatic platforms, campaign management, and performance analysis will be critical in driving results and achieving business goals. The ideal candidate is a detail-oriented professional with a passion for digital marketing, a strong analytical mindset, and a proven track record of managing programmatic campaigns. You will be expected to stay up-to-date with industry trends, emerging technologies, and best practices to ensure our campaigns remain competitive and innovative. If you thrive in a fast-paced environment and have a knack for turning data into actionable insights, we want to hear from you. Join us and play a key role in shaping the future of programmatic advertising.
Responsibilities
Text copied to clipboard!- Plan, execute, and optimize programmatic advertising campaigns across various platforms.
- Monitor campaign performance and make data-driven adjustments to improve results.
- Collaborate with creative teams to develop engaging ad content and formats.
- Analyze campaign data to generate insights and provide actionable recommendations.
- Manage budgets and ensure campaigns are delivered within allocated resources.
- Stay updated on industry trends, tools, and technologies to enhance campaign performance.
- Communicate campaign progress and results to stakeholders through detailed reports.
- Troubleshoot and resolve any issues related to campaign delivery or performance.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Advertising, or a related field.
- Proven experience managing programmatic advertising campaigns.
- Strong knowledge of programmatic platforms such as Google DV360, The Trade Desk, or similar.
- Excellent analytical skills and proficiency in data analysis tools.
- Ability to work collaboratively with cross-functional teams.
- Strong organizational skills and attention to detail.
- Familiarity with ad formats, targeting options, and audience segmentation.
- Excellent communication and presentation skills.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with programmatic advertising platforms?
- How do you approach optimizing underperforming campaigns?
- What metrics do you prioritize when evaluating campaign success?
- Can you share an example of a challenging campaign you managed and how you resolved it?
- How do you stay updated on the latest trends and technologies in programmatic advertising?
- What strategies do you use to manage campaign budgets effectively?
- How do you ensure clear communication with stakeholders about campaign performance?
- What role does data analysis play in your decision-making process?
