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Title
Text copied to clipboard!Programmatic Campaign Manager
Description
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We are looking for a Programmatic Campaign Manager to join our dynamic digital marketing team. The ideal candidate will be responsible for planning, executing, and optimizing programmatic advertising campaigns across various digital platforms. You will collaborate closely with internal teams and external partners to ensure campaigns meet performance goals and deliver maximum ROI. Your role will involve analyzing campaign data, identifying trends, and making data-driven decisions to enhance campaign effectiveness. You will also be responsible for managing budgets, monitoring campaign performance, and providing detailed reports and insights to stakeholders.
As a Programmatic Campaign Manager, you will stay updated on industry trends, emerging technologies, and best practices in digital advertising. You will leverage your expertise to recommend innovative strategies and solutions to improve campaign performance and efficiency. Your ability to manage multiple campaigns simultaneously, prioritize tasks effectively, and maintain attention to detail will be crucial to your success in this role.
You will work closely with creative teams to ensure ad creatives align with campaign objectives and resonate with target audiences. Additionally, you will collaborate with analytics teams to measure campaign effectiveness, identify areas for improvement, and implement optimization strategies. Your strong communication skills will enable you to clearly articulate campaign performance, insights, and recommendations to internal stakeholders and clients.
The ideal candidate will have a solid understanding of programmatic advertising platforms, including DSPs, SSPs, and ad exchanges. You should be proficient in using analytics tools to track and measure campaign performance, as well as experienced in managing budgets and optimizing campaigns to achieve desired outcomes. Your analytical mindset, combined with your passion for digital marketing, will drive continuous improvement and innovation in our programmatic advertising efforts.
We value individuals who are proactive, results-oriented, and capable of working independently as well as collaboratively within a team environment. Your ability to adapt quickly to changing priorities, troubleshoot issues effectively, and maintain a positive attitude under pressure will be essential to your success.
If you are passionate about digital advertising, possess strong analytical skills, and thrive in a fast-paced environment, we encourage you to apply for this exciting opportunity. Join our team and contribute to the growth and success of our digital marketing initiatives through effective programmatic campaign management.
Responsibilities
Text copied to clipboard!- Plan, execute, and optimize programmatic advertising campaigns across multiple platforms.
- Monitor campaign performance and adjust strategies to achieve desired KPIs and ROI.
- Analyze campaign data to identify trends, insights, and opportunities for improvement.
- Collaborate with creative teams to develop effective ad creatives aligned with campaign objectives.
- Manage campaign budgets, ensuring efficient allocation and maximum return on investment.
- Provide detailed performance reports and actionable insights to internal stakeholders and clients.
- Stay updated on industry trends, emerging technologies, and best practices in programmatic advertising.
- Coordinate with analytics teams to measure campaign effectiveness and implement optimization strategies.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Minimum 2-3 years of experience managing programmatic advertising campaigns.
- Proficiency with DSPs, SSPs, ad exchanges, and other programmatic platforms.
- Strong analytical skills and experience using analytics tools to measure campaign performance.
- Excellent communication and interpersonal skills.
- Ability to manage multiple campaigns simultaneously and prioritize tasks effectively.
- Detail-oriented with strong organizational and problem-solving abilities.
- Knowledge of digital marketing trends and best practices.
Potential interview questions
Text copied to clipboard!- Can you describe your experience managing programmatic advertising campaigns?
- Which DSPs and programmatic platforms are you most familiar with?
- How do you approach optimizing a campaign that is not meeting its performance goals?
- Can you provide an example of a successful programmatic campaign you managed and what made it successful?
- How do you stay updated on industry trends and emerging technologies in digital advertising?
